Advertising is one of the most popular forms of marketing for many years. In the previous ages, it has been considered an interesting and attractive means to customers, as it is based on the visual and audio aspects together, and a scenario is being prepared in a way that simulates the nature of the product or commodity intending to entice the consumer to buy it, shed light on it or explain it. Advertising depends on creating a kind of movement and excitement to attract the viewer and make him receive the advertising message, and one of the most important things that must be paid attention to when producing ads is writing a professional advertising script ready to achieve marketing goals with high efficiency and effectiveness.
In the context of talking about how advertising has contributed to the success of the marketing process, we see many companies striving to prepare it according to certain seasons, such as Zain and its distinction in Ramadan and Eid ads, and many other companies that made the viewer eager to follow their advertisements, which indicates the company’s intelligence in how to win the viewer’s affection and temptation, generally, advertising products that simulate social aspects and events are always the most successful because of what they contain in terms of emotion and touching feelings.
Advertising is divided into several sections
Product Advertising:
Is an induction product, which includes introducing the viewer to the commodity, its characteristics, method of use, or the benefits accruing to him when purchasing the product.
Marketing product:
Is a marketing product that seeks to entice the viewer with the commodity or product and distinguish it from other competing products. The advertisement may include an explanation of the viewer’s condition before and after the purchase of the commodity, as well as several marketing phrases that are prevalent in the matter, such as (buy, ask or try).
Social or Charitable Advertising
Social or charitable advertising aims to gain the viewer’s emotions and touch his feelings by simulating recent societal and seasonal issues, or by participating in charitable initiatives. This is one of the smartest ways to build a positive reputation for the brand and create the viewer’s loyalty to the brand.
The most important step in preparing video advertising is “defining the idea”, as all other integrative elements are built on it. The idea must be extraordinary, unconventional, not boring but attractive and exciting, followed by the screenwriting phase, and this phase has to be characterized by a healthy, non-vulgar plot, followed by the writing phase of the dialogue, which must keep pace with the society and the target group, and then the stage ends with the formation of the acting and filming staff.
Thus, we must ensure that the marketing process includes some product advertising, which in turn is considered an effective and more prominent means than other marketing tools.